What it means
Google expects a working shop with clear contact details, a return policy, visible delivery costs, secure checkout and no unfinished pages. Missing basics can stop products showing or lead to a suspension.
How to fix it yourself
- Make contact details easy to find: at least an email address and phone number, ideally a business address.
- Publish clear return and refund terms and delivery costs, linked from every page.
- Check that products can be added to the basket and checkout works over https, with a conventional payment method.
- Remove placeholder text and "coming soon" pages, then request a review from the issue in Merchant Center.
Based on Google’s help page: support.google.com/merchants/answer/6150244. Google changes its rules from time to time, so check the issue’s own “Learn more” link in Merchant Center too.