How to fix “Website not verified or claimed” in Google Merchant Center

Merchant Center shows this as “Website not verified or claimed” or similar wording. Here’s what it means and how to fix it.

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What it means

The store's website URL must be verified and claimed by an appropriate account user before the account can use it as expected.

How to fix it yourself

  1. In Merchant Center, open business information or the website setup section and confirm the exact domain/URL in use.
  2. Complete one of Google's offered verification methods, or verify ownership through an already connected eligible service.
  3. Claim the website in the account that should own it. Check whether another Merchant Center account currently has the claim.
  4. Recheck the status after verification propagates.

Based on Google’s help page: support.google.com/merchants/answer/176793. Google changes its rules from time to time, so check the issue’s own “Learn more” link in Merchant Center too.

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