How to fix “Product title too long, promotional or in capitals” in Google Merchant Center

Merchant Center shows this as “Title too long, promotional or excessive capitalisation” or similar wording. Here’s what it means and how to fix it.

One-click fixLimits how products show

What it means

Titles can be up to 150 characters, and the first part matters most. Google rejects or limits titles with promotional text such as "sale" or "free delivery", or excessive capital letters.

How to fix it yourself

  1. Lead with what the product is: brand, product type and the details shoppers search for, such as colour, size or material.
  2. Remove promotional wording (prices, "sale", "best", "free shipping"), emojis and words in ALL CAPS.
  3. Keep it under 150 characters, with the important words in the first 70 or so.
  4. Change the title at the source (your shop or feed), or with a supplemental source, then let Google reprocess it.

Based on Google’s help page: support.google.com/merchants/answer/6324415. Google changes its rules from time to time, so check the issue’s own “Learn more” link in Merchant Center too.

Related fixes

Missing or incorrect barcode (GTIN)Invalid or missing GTINOne-click fixPrice doesn’t match your websitePrice mismatch between product data and landing pageOne-click fixStock status doesn’t match your websiteAvailability mismatchOne-click fix