How to fix “Product description missing or not allowed” in Google Merchant Center

Merchant Center shows this as “Description missing, too long or promotional” or similar wording. Here’s what it means and how to fix it.

One-click fixLimits how products show

What it means

Every product needs a description of up to 5,000 characters that describes the item accurately. Promotional text, links, contact details or details about other products can lead to a disapproval.

How to fix it yourself

  1. Describe the product itself: what it is, what it’s made of, size or fit, and who it’s for.
  2. Remove prices, offers, shipping promises, links, phone numbers and comparisons with other products.
  3. Keep the most important information in the first few lines.
  4. Update it at the source and let Google reprocess the product.

Based on Google’s help page: support.google.com/merchants/answer/6324468. Google changes its rules from time to time, so check the issue’s own “Learn more” link in Merchant Center too.